Member Web Presence Audit

Overall verdict

SJE Bookkeeping has one of the strongest member websites in this audit set: modern, trust-rich, with transparent published pricing, four named testimonials, and working online booking. Sharon's 38+ years, MBA, Certified Professional Bookkeeper designation, and Advanced QuickBooks ProAdvisor status are prominent, and the cleanup and catch-up specialty is unmistakable. The gaps are narrower than they first look. There is no firm Facebook or Instagram and LinkedIn is a personal profile only, but her Alignable profile is live and populated. The real fixes are technical: a weak homepage title tag, two URLs that return 404, leftover template pricing tables on the services page, and no contact form.

Website findings LIVE

sjebookkeeping.com — WordPress, recently updated (media uploads dated June–August 2026).

What's working

• Trust signals are prominent: 38+ years experience, MBA, Certified Professional Bookkeeper, and Advanced QuickBooks ProAdvisor with certification badges on the homepage, plus four named testimonials with firms: Fran Jessee (Business with Purpose), Vincent Gonzales (TrustBooks Bookkeeping LLC), Sascha Vetter (Atypical Insights), and Staci Hazeur (Staying Power Marketing).
• Transparent pricing published: Foundry $275/mo, Skyline $450/mo, Pinnacle $650/mo, cleanup projects from $350 flat. Very few bookkeepers publish prices, so this is a genuine differentiator.
• Clear specialty: cleanup and catch-up for messy books is stated in the hero and repeated throughout. A visitor knows exactly what she is best at.
• Online booking works: a Book My Assessment button linking to her Koalendar booking page appears in the header, the hero area, the closing section, and the footer quick links.
• Strong FAQ: answers pricing, messy-books judgment fears, software, remote work, and CPA coordination. It pre-sells and pre-qualifies.
• Contact is easy: email (sje@sjebookkeeping.com), call/text number (412-853-2875), and business hours appear in the footer on every page checked.
• Local + national positioning: Lower Burrell and Pittsburgh roots with explicit nationwide remote service. Best of both.

What needs attention

• Weak SEO title tag: the homepage title is literally "Home | sjebookkeeping.com". It tells Google nothing. This is the single biggest missed opportunity on the site. A meta description does exist, but it is generic hero copy and should be tightened at the same time.
• /services/ returns a 404. The real services page lives at /bookkeeping-services/ and is complete, with process steps, packages, a cleanup price estimator, and its own FAQ. If any external link or directory listing points at /services/, visitors still hit a dead page, so a redirect is needed.
• Leftover template tables on the services page: /bookkeeping-services/ also shows three generic yearly pricing tables for website-style services (blog setup, live chat, ads setup) above the real bookkeeping packages. They are unrelated to SJE and should be removed.
• 16 industries listed: medical, legal, construction, SaaS, farming, restaurants, and ten more. It reads as "everyone" and dilutes the cleanup specialty.
• No contact form and no contact page: there is no form on the homepage, About, or services pages, and /contact-us/ returns a 404. The footer Contact Us block does show email, location, and phone directly, and booking covers many visitors, but a simple form would catch the rest.

Social media findings

LinkedIn PERSONAL ONLY

• Sharon's personal profile is linked from the site footer: linkedin.com/in/sharon-eilart-mba-9a98a2169 (verified via the site's own link).
• No company page for SJE Bookkeeping found. Posting activity and follower count couldn't be verified (LinkedIn blocks external viewing).
• Given her credentials (MBA, 38 years, ProAdvisor), she's the ideal face for thought-leadership content — currently an untapped channel.

Facebook NONE FOUND

• No firm Facebook page found in search. A basic page would materially help local discoverability in the Pittsburgh market.

Instagram NONE FOUND

• No firm Instagram found in search.

Also found

• Alignable: the site footer has an Alignable "Follow" button, and the profile it points to is live and populated: alignable.com/lower-burrell-pa/sje-bookkeeping-llc shows the firm, its cleanup specialty, and recommendations from other businesses. The homepage also displays an Alignable Highly Recommended badge. This channel is in better shape than the rest of her social presence.
• Intch: Sharon has a networking profile at intch.org/p/19491231 (identity confirmed as Owner/Operator, SJE Bookkeeping).

Recommendations (prioritized)

1. Fix the homepage title tag: change "Home | sjebookkeeping.com" to something like "Pittsburgh Bookkeeper | Cleanup and Catch-Up Services | SJE Bookkeeping". One edit, biggest SEO win available. Tighten the existing meta description at the same time; it is present but generic.
2. Resolve the 404s: redirect /services/ to the existing /bookkeeping-services/ page, and point /contact-us/ at a new contact page or the booking page. Check Google Search Console for any other crawl errors.
3. Remove the leftover template tables on /bookkeeping-services/: the three generic yearly plans for website-style services sit above the real packages and will confuse visitors. The SJE packages below them are clear and complete.
4. Create a firm Facebook page (and Instagram if she will use it): even a basic, complete page with the site and booking link helps local discoverability in the Pittsburgh market. Then link both from the website footer next to LinkedIn and Alignable.
5. Add a simple contact form on a dedicated contact page: booking, email, and phone already work well, but some visitors will not call or email cold. A short form captures them and gives /contact-us/ a real home.
6. Tighten the industries list: lead with 3 to 5 strongest verticals and move the full list of 16 to a secondary spot. "We serve everyone" weakens the cleanup-specialist positioning that is working so well.
7. Post on LinkedIn 1 to 2 times weekly: the FAQ content (messy-books myths, what cleanup actually involves, ProAdvisor tips) is ready-made post material, and her credential stack gives her authority few competitors can match. A LinkedIn company page would also give the firm a home beyond her personal profile.
8. Keep the Alignable profile active: it is already claimed, populated, and carrying recommendations, and the site displays its Highly Recommended badge. A steady flow of recommendations there is worth more than another dormant profile elsewhere.