Member Web Presence Audit

Overall verdict

May Bookkeeping has a functional, warm website that converts: clear calls to action, a Calendly booking link, a contact form, published phone and email, an active Insights blog, and a Reviews page showing 5.0 from 3 client reviews. The personal voice builds real rapport, and the credentials are on the site: over 25 years in financial services and a certified QuickBooks ProAdvisor. The remaining gaps are consistency, not proof: three different business-name variants across pages, a split geography message, generic "our team" template copy on the About Us page that clashes with the personal Who I Am page, no client logos, and no firm social pages to follow. This is a polish job, not a rebuild: the foundation and the proof are already there.

Website findings

• Site is live and complete STRENGTH
  Multi-page site (Home, Services, About Us, Who I Am, Contact, Reviews, Insights blog, Terms) on the UENI builder platform. Pages load, navigation works, contact form and Calendly booking are present.
• Conversion paths are strong STRENGTH
  "Free bookkeeping assessment" CTA repeats across pages; the contact page carries a Calendly "Book Now" free discovery call; phone (734) 706-7604 and email thomasmay@maybookkeepingnet.com are published. A prospect can reach him four different ways.
• Proof is on the site STRENGTH
  The Reviews page shows 5.0 from 3 named client reviews, and the homepage displays the same 5.0 rating. The Who I Am page states over 25 years of experience in financial services and that Thomas is a certified QuickBooks ProAdvisor. The one proof element missing is client logos.
• Insights blog is live and active STRENGTH
  The "Insights" navigation item opens the blog at /blog, with regular posts running from June 2025 through September 2026. (The bare /insights address returns a 404, but nothing on the site links to it.)
• SEO basics are in place OK
  Title tags are present and keyword-rich, and every page checked carries its own meta description, so Thomas controls how each page appears in Google results.
• Brand name is inconsistent across pages FIX
  The title tag says "May Bookkeeping", the homepage H1 says "May Bookkeeping Solutions in Michigan", the About page says "May Bookkeeping LLC | Trusted Bookkeeping | Ann Arbor", and the logo and footer use "May Bookkeeping, LLC". The variants confuse both visitors and Google.
• Geography is inconsistent FIX
  The homepage targets the "Metro-Detroit area and Southeast Michigan"; the About page claims "Foremost Bookkeeping Service in Ann Arbor", which is also the locality in the site's business data. Pick one primary market statement.
• About Us page reads as template filler FIX
  The separate About Us page (/about-us) still carries generic plural copy about "our team" and "our bookkeepers", while the rest of the site is written in first person ("I provide friendly, accurate bookkeeping…") and the Who I Am page tells Thomas's real story well. The template page undercuts the personal trust the rest of the site builds.
• No firm social links in the footer GAP
  The footer has only share buttons (share-this-page on Facebook and Twitter) plus a link to Thomas's personal LinkedIn. There is no Facebook page, Instagram, or LinkedIn company page to follow.
• Headline passes the 5-second test OK
  "Helping You Stay Financially Clear and Confident" plus the mission statement names small businesses and non-profits using QuickBooks Online. Clear on what; the nav already hints at niches (Startups, Real Estate Investor, Nonprofit) that the homepage could lead with more.

Social media findings

• LinkedIn: personal profile only PARTIAL
  linkedin.com/in/thomas-may-3b2a86271 is linked from the site. Profile details could not be verified (LinkedIn blocks anonymous viewing). No LinkedIn company page for the firm was found.
• Facebook: no firm page found MISSING
  Searches for a May Bookkeeping firm page returned nothing. The site's Facebook references are share buttons, not a page link.
• Instagram: none found MISSING
  No firm Instagram surfaced in search.
• Google Business Profile: unconfirmed UNKNOWN
  A local listing carrying the firm's name, phone and website surfaced in search, but its source and review status could not be confirmed. Worth claiming and checking, because the firm's own Reviews page already shows what clients say when asked.
• One good off-site signal STRENGTH
  May Bookkeeping is listed in the Michigan Nonprofit Association business marketplace with a mission-driven positioning statement: a credible niche foothold worth building on.

Recommendations

1. Unify the brand: one name, one market.Use "May Bookkeeping LLC" everywhere (title tags, H1s, footer) and one geography line, e.g. "Serving Metro Detroit & Southeast Michigan." Inconsistency dilutes Google rankings and confuses visitors.
2. Fix or fold the About Us page.The Who I Am page already tells Thomas's real story in first person, with his experience and QuickBooks ProAdvisor certification. Rewrite the generic plural "our team" copy on /about-us in the same voice, or fold that page into Who I Am so visitors meet one consistent person.
3. Build on the reviews already earned.The Reviews page shows 5.0 from 3 clients. Ask recent clients for more reviews, surface the strongest one on the homepage next to the rating, and add client logos with permission. The proof habit is started; it just needs volume.
4. Confirm and complete the Google Business Profile, then ask clients for reviews there.Local bookkeeping is won on Google. A listing with the firm's name, phone and website surfaced in search but could not be confirmed as claimed or reviewed. Claim it, complete it, and point happy clients to it.
5. Create a Facebook business page and LinkedIn company page; link them in the footer.Replace the share-buttons-only footer with real follow links. Prospects who check socials currently find only a personal LinkedIn profile, which reads as inactive for the firm.
6. Lead with a niche on the homepage.The nav already lists Real Estate Investor and Nonprofit, and the Michigan Nonprofit Association listing is a real foothold. A headline like "Bookkeeping for Michigan nonprofits and small businesses" converts better than generic "small businesses."
7. Keep the Insights blog rhythm going.The blog has posted regularly since June 2025. That consistency is a quiet trust signal and an SEO asset; keep it fed and share each post on the new firm social pages once they exist.