Member Web Presence Audit

Overall verdict

Cheryl has real reputation assets: syndicated national press from November 2025, a named framework (the AIM Method, presented as the AIM System on her personal site), a personal brand site at cherylwoyak.com with named client testimonials and active 2026 blogging, and a real firm Facebook page. Her firm website reflects almost none of it. The 4 Seasons site still uses October 2021 imagery, its blog has been quiet since August 2022, and, most damaging, its About page and blog posts still sign off under a different name ("Cheryl Gatlin") while all of her press names Cheryl Woyak as founder. The fixes are mostly copy and link work: correct the name, repair the broken LinkedIn footer link, and bring the AIM Method, the press coverage, and her testimonials onto the firm site where prospects actually land.

Website findings

• Name mismatch, a credibility risk. The About page signs off as "Cheryl Gatlin" and blog posts are authored by "Cheryl Gatlin" and "Charles Butler." All November 2025 press coverage names Cheryl Woyak as founder. A visitor cross-checking her will question who actually runs the firm.
• Services are clear and well written. Eight services spelled out in plain language (reconciling, financial reporting, advisor consulting, daily dashboard, cash flow, job costing, inventory, training). A prospect understands what's on offer.
• Headline and CTA are solid. H1 "Simplify Business Financials," a clear "Are you ready to get started?" close, phone number 9205012390 and an email link to cheryl@the4seasons.pro present on every page checked, plus a "Schedule A Free Consultation" booking link sitewide.
• Footer LinkedIn link is broken. The LinkedIn icon points to linkedin.com/in/ with no handle after it, so it goes nowhere useful. Her real profile is linked from her personal site (see Social media findings). The Facebook icon, by contrast, works: it uses a shortlink to her real firm page.
• Blog dead since August 2022. Six posts, newest "Avoiding Five Common Mistakes in Balance Sheet Management" (Aug 25, 2022). A dead blog signals a dormant business, and her personal site blog is active in 2026, so the contrast is easy to spot.
• Site imagery dates to October 2021. All homepage images date to the original build. Nothing on the firm site reflects the 2025 press or the AIM Method.
• The AIM Method is missing from the firm site entirely. Her signature framework appears in her press releases and on cherylwoyak.com (there as the AIM System: Assess, Implement, Maintain), but a visitor to the4seasons.pro would never know it exists.
• Press coverage unused on both sites. Nationally syndicated releases (ACCESS Newswire, Nov 4, 2025, and a second release on Nov 6, 2025) appear on neither site. No "as featured in" strip anywhere, even though her personal site has a Media page for speaking.
• Client testimonials exist, but only on the personal site. cherylwoyak.com carries four named client testimonials on its homepage. None of that proof appears on the firm site.
• Two sites, mostly one-way linking. the4seasons.pro (firm and bookkeeping) links out to her booking page on app.cherylwoyak.com from every page, but no link back to the firm site was found on the personal pages checked, so the personal site's testimonials, courses, and active blog do not feed firm prospects.
• Two different phone numbers. The firm site lists 9205012390 while cherylwoyak.com lists (920) 990-9996. A prospect comparing the two sites sees two numbers for the same firm.
• SEO basics present but weak. Title tag "Home | 4 Seasons Bookkeeping" is generic; meta description exists; viewport meta present (mobile-friendly markup); no og:image, so link shares render without a preview image.
• Contact is easy. Phone and email on every page; dedicated /contact and /get-started pages with forms exist, plus the sitewide booking link.

Social media findings

• Facebook, firm page exists and is linked. The 4 Seasons Business Bookkeeping (@4SeasonsBB) is a live professional page, and the firm site's Facebook icon links to it through an fb.me shortlink. It is small (1 follower when checked), so the gap is visibility and activity, not existence.
• Instagram, two accounts under her name. @cherylwoyak is the handle listed in her press bios (personal account, 3 followers when checked). Her personal site instead links @cherylwoyak7, a business account with 49 followers when checked. Neither is linked from the firm site, which has no Instagram icon at all.
• LinkedIn, profile confirmed, firm link broken. Press bios list the handle "CherylWoyak," and her personal site links the profile directly at linkedin.com/in/cherylwoyak. The firm site's LinkedIn icon still points to linkedin.com/in/ with no handle, so firm visitors cannot reach it.

Recommendations

1. Fix the name mismatch everywhere. Critical
   Update the About page sign-off and all blog post authorship from "Cheryl Gatlin" to Cheryl Woyak (or add a line explaining the transition if there was one). Until this is fixed, the site actively undermines her press coverage.
2. Repair the LinkedIn footer link and add Instagram. Critical
   Point the LinkedIn icon at linkedin.com/in/cherylwoyak, the profile her personal site already links. The Facebook icon already reaches her firm page, so leave it. Add an Instagram icon pointing to one chosen account, since the firm site currently links no Instagram at all.
3. Put the AIM Method on the firm site. High
   Add a section or page explaining Assess, Implement, Maintain and how it shapes client work. It is her differentiator and her press leads with it; the firm site should too.
4. Use the press coverage and the testimonials she already has. High
   Add an "As featured in" strip for the November 2025 releases to the homepage, and move two or three of the named client testimonials already published on cherylwoyak.com onto the firm site. The proof exists; it is just on the wrong site.
5. Revive or remove the firm blog. High
   Her personal site blog publishes regularly in 2026, so either cross-post that material to the firm blog or take the blog link out of the firm navigation. A firm blog dead since 2022 hurts more than no blog.
6. Give the two sites clear jobs and link them both ways. Medium
   Firm site for bookkeeping services and hiring the firm. Personal site for the AIM System, coaching, and the courses listed on its Services page. The firm site already links to her booking page; add a visible link back to the firm site from the personal site so neither splits her traffic.
7. Build up the existing Facebook page and settle on one Instagram handle. Medium
   The firm Facebook page already exists at facebook.com/4SeasonsBB; it needs posts and visibility, not creation. Pick one Instagram account (@cherylwoyak from her press bios, or @cherylwoyak7 linked from her personal site) and use it consistently everywhere. Confirm one phone number for both sites as well, since they currently show different numbers.
8. SEO quick wins. Medium
   Unique title tags per page ("Bookkeeping Services for Small Business | 4 Seasons Bookkeeping" style), add an og:image so link shares show a preview, refresh homepage imagery from 2021.